Joined BNI in 2016 and currently serves as a Director Consultant for his chapter. Founded Zélan Consulting in 1999, and from 2008, as a sole practitioner, devoted to help B2B Small and Medium Enterprises to develop institutional skills on business owners, so they can get the best out of all the Marketing efforts and tactics. Based in Monterrey, México assists customers from more than 10 countries. After 35 years of background in marketing communications, Jaime feels that this is the time in his life to sharing knowledge and experiences, for the benefit of entrepreneurs who usually carry out their marketing actions purely by intuition. Communicating with the markets through digital or traditional advertising without having a solid strategy to compete, often results in frustration and wasted resources. Therefore, he is committed to Develop Owner-Oriented skills in the entrepreneurs so every dollar and every minute they invest in marketing achieves maximum efficiency.
One on One B2B Marketing Mentoring Program for SME Business Owners:
Differentiation, Value Proposition, and Positioning
Client Acquisition Budgeting
Advanced Segmentation Techniques
Origin of Profitability and Market Opportunities
Management and Outperformance of their Sales Team
Selection and Management of Digital Marketing and Other MKTG Providers
Metrics and Performance Evaluation
Unique Program Attributes
Implementation Guarantee
Designed and Oriented to Business Owners
Adaptive Schedule to Meet the Entrepreneur Agenda
100% Live Personal Mentoring
Referral Requests:
Business Owners with 5-50 Employees
In the Manufacturing, Distribution and Services B2B Sectors
How Can You Recognize an Ideal Referral:
Business owners who complain about their marketing efforts do not deliver the results they expect, such as videos, participation in trade shows, sales teams, websites, brochures, presentations, digital marketing campaigns, networking and many others.